Scandi-thinking in NYC

Opened on 1 April 2016, 11 Howard is the new 221-room boutique hotel in SoHo, New York. Combining cutting edge Scandinavian design with a concept of “conscious hospitality”, this is a fresh take on the urban hotel. This begins with the property’s design, then extends to its intuitive, discrete flow of service, which incorporates technology for self-check-in and smart room service delivery.


Add to this world-class food and beverage offerings by famed restaurateur Stephen Starr. The 11H Collective, collaborations with standout contemporary artists, such as Katie Yang, Dan Attoe, and Hiroshi Sugimoto, and involvement with a number of nonprofit organisations and businesses, offers a dynamic co-working space.

The design team gutted a characterless structure built in 1961, and reinvented the space with a dose of Scandinavian minimalism. More than looking Scandinavian, the hotel embraces Scandinavian ideals; lightness, honesty, utility, and durability.


Total Management Benefits include:

15% discount on Best Available Rate
Room upgrade with city view upon availability
11 Howard Signature VIP Amenity
Guided art tour by General Manager Anis Khoury
Access to the gym
Includes US$50.00 Food & Beverage credit to be used in the Library

11 Howard Street, New York, NY 10013

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