London Gets Experimental

Founded in France in 2007 by three childhood friends, some ten years later The Experimental Group has expanded across the UK and Europe, and today serves as one of the most reputable cocktail and lifestyle brands in the industry.

From small cocktail bar in Paris’ Montorgueil district to popular watering hole in London, and now with a members club and soon-to-be hotel, The ECC’s infectious personality, cool aesthetic and innovative cocktails are spreading exponentially.

Chess Club | 1A Chesterfield Street, London W1J 5JG

Most recently added to its portfolio: Chess Club, is a members club with a difference. In the heart of Mayfair, the club is a hub for young talent with entrepreneurial spirit. Its ethos is fiercely anti- ‘the traditional’ and eschews the usual hefty signup fee associated with the old-school style London members club. What’s more, and in keeping with its epicurean traditions, the club’s menu has been crafted by Brunswick House young hotshot chef Jackson Boxer, a pioneer for using seasonal, fresh and British ingredients.


Henrietta Hotel | 14-15 Henrietta Street, London WC2E 8QH

So what’s next? Opening in early 2017, Henrietta Hotel will be Experimental Group’s first London hotel. A boutique 18 bedroom townhouse in the heart of Covent Garden on Henrietta Street, it follows the successful opening of their Grand Pigalle Hotel in Paris, known for its spirit of ‘bed and beverage’. Lavishly decorated by Designer of the Year 2015 Dorothée Meilichzon also responsible for the design of the Grand Pigalle, the property blends sophisticated modern design with local inspiration. Featuring hand painted textures on the wallpaper, upholstered headboards and patterned carpets with contrasting marble skirting to reflect the building’s history and Italian architectural elements, the guest rooms offer an interesting journey of the building’s rich history.  Public areas capture the classic Experimental Group’s bohemian style with its sumptuous fabrics and deep colours mosaics while the restaurant: The Henrietta, reflects a chic fusion of Victorian and sleek Art Deco.


Back to Top

Get In Touch

Newsletter Sign Up