Robinhood partnered with TM G to design and deliver a high-impact product launch at the iconic TWA Hotel in New York City for 300 VIP clients, media, employees, and institutional investors. 

Together, they unveiled 12 new products and features, including the Robinhood Platinum Card, a family-focused investing experience, trust and custodial accounts, enhancements to Robinhood Gold, and the launch of the Robinhood Market, their official merchandise line, all brought to life through an aviation-inspired “Robinhood Air” experience.

Robinhood set out to create a defining brand moment that could engage multiple audiences while delivering a seamless global livestream to millions. They needed a partner who could bring their bold creative vision to life, while maintaining control across both the in-person experience and the live broadcast.

TM G acted as a seamless extension of Robinhood’s team, transforming the TWA Hotel into “Robinhood Air,” a fully immersive, aviation-inspired environment. Staff in airline-inspired uniforms welcomed guests through a custom airport-style entrance, complete with TSA-inspired checkpoints and concierge desks, immediately setting the tone for a theatrical and memorable experience.

TM G reimagined the entire venue around the concept, ensuring every touchpoint reinforced the narrative. Runway-style wayfinding guided guests through the space, while the main lobby became a striking mainstage, framed by a classic arrivals board and the iconic Lockheed Constellation aircraft.

Interactive environments and passport-style credentials were designed to encourage exploration and engagement throughout, as well as a branded flight simulator that allowed guests to pilot their way through the Robinhood experience. A dedicated ‘Robinhood Market’ storefront brought their newly launched products and official merchandise to life, while paparazzi-style photo moments encouraged content capture and extended the experience beyond the venue.

Curated spaces, including a reimagined sunken lounge and a tiki-inspired bar, added depth to the experience and created opportunities for networking and product interaction. TM G enhanced these environments by leveraging the 1960s Solari boards to display phrases such as “Fasten Your Seatbelts” and “Robinhood Presents Take Flight” that reinforced the theme. A global time zone display highlighted Robinhood’s international footprint, connecting guests to the company’s broader mission.

By combining creative vision with operational precision, TM G helped deliver a  fully immersive, high-impact launch that reached 2.1 million viewers in real time and has since surpassed 63.4 million total views across Robinhood’s X and YT accounts, Vlad Tenev’s (Robinhood CEO) X account, and the Robinhood app.

The event also generated coverage across over a dozen media outlets, with standout features in Reuters, Bloomberg, Barron’s  and CNBC, significantly amplifying Robinhood’s visibility and positioning in the market.

CLIENT QUOTE:

“TMG has become an invaluable partner as our events continue to scale. For this event, they understood the vision for our ‘Take Flight’ theme and seamlessly translated it into a physical manifestation at the venue. Every touchpoint felt intentional and connected, making this our most cohesive event to date.” – Mark Wynohradnyk, Senior Brand Manager, Robinhood