SXSW 2025

Last week, TM G experienced SXSW inaugural debut London, an inspiring and thought-provoking week that brought the spirit of their established Austin event to the UK. This landmark event marked a significant milestone for SXSW, bringing its unique blend of culture and interactive media to Europe for the first time. As an agency dedicated to events and creative innovations and solutions, we were eager to immerse ourselves in thought provoking discussions and panels, and meeting like minded creatives spanning across the the industries of Film, Music and Tech.

SXSW London delivered on its promise, offering a dynamic program that explored the intersection of technology, culture, and creativity. Our week was packed with high-impact sessions, each providing unique perspectives. During ‘The Future of Marketing 2030’, the discussion around emerging technologies was particularly insightful, highlighting projections such as the global immersive marketing market is expected to grow by 28.6% from 2025 to 2030, reaching USD 29.68 billion by 2030. ‘Innovation Meets Imagination: The Future of Creativity’ inspired us to embrace new forms of storytelling with purpose and creativity and showcased inventive ways on how we can inspire our clients to push boundaries. “Women in The Room” reminded us of the power of purpose, persistence and honing our craft, a powerful session that discussed how legacy and purpose need to go hand in hand, if we are to continue to build trust and authenticity.

Beyond the well executed content presented on stage, we understand more than most the level of behind the scenes infrastructure and organisation that goes into producing a seamless experience. Translating a globally respected brand into a new market takes more than logistics. It demands cultural sensitivity, storytelling, and attention to detail. Spanning 34 Shoreditch’s best venues, with hundreds of speakers and artists, the meticulous planning by the events staff and production teams was evident. They faced the intricate challenge of adapting a multi-faceted festival to a new city, creating a vibrant and immersive environment. While any inaugural event of this magnitude might encounter initial ‘teething issues’ the overall delivery was executed really well.

As an agency working across event design, travel, and production, we left SXSW London not just impressed, but invigorated. The themes discussed – trust, imagination, sustainability, innovation, echo loudly in our own work and seeing them brought to life at this scale reminds us why we do what we do.