EPSOM DERBY ACTIVATION
Total Management Group were onboarded to organise and manage a brand activation on the hill at the Epsom Derby this weekend. Curated in celebration of Pride Month, this full day activation included live performances by drag queens, a live DJ and in honour of the races, a carousel horse photo moment!
The Events team for this project, headed by Shayma Tai, organised all production, logistics and build elements from sourcing and creating a custom stretch tent for the client, designing the event concept where we curated comfortable and inviting, inclusive lounge areas, available to all attendees on the hill.
Working with the client’s specific brand guidelines, TMG Studio, lead by Rita Vardanyan, worked on developing the event brand identity, designing the stage backdrop and photo moment, and bringing the brand’s personality to life across the tent.
Shayma Tai, Senior Event Manager says:
‘My favourite part of brand activations is seeing everything come together and the positive impact it has on guests’ experience and those around us. I love working closely with clients on planning events, however seeing their delight when they experience the finished product is the highlight of my job!
It was clear to see the importance of this specific activation, and to be a part of creating a space that was inclusive to all was something special.”
